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Parallel Profits Program is an online Local SEO training course where individuals can duplicate our plan of action and work nearby us to offer SEO and site administrations to neighborhood organizations (like dental specialists, banks, pets stores and so on).
People download applications every day, but the fact that many of those applications are abandoned or not even used. New research for Google and Ipsos shows how people discover and interact with applications and how brands can benefit from it. Thus successfully designing marketing strategies for phone applications.
Before you enjoy a cup of coffee every morning, you probably have opened a phone app to start your day.
Whether to find your way to a meeting, to record your fitness routine, or even add a new cost to your weekly budget, one thing is quite clear:
Applications are now becoming an integral part of our daily lives at every moment of their moments, where people spend an average of 30 hours per month in use, according to "Nielsen1".
Applications play a key role in answering questions such as "I want to know", "I want to go for", "I want to do", "I want to buy."
It is also a powerful way in the hands of brands to build deeper relationships with their customers, especially applications that benefit from the marketing of phone applications.
Phone marketing is an advertising medium that can complement other brand offerings (for example, in-store specials), stimulate e-commerce, or simply help brand the brand with loyal customers.
Along with dedicated phone sites, phone applications have become important to both consumers and marketers.
We say again
Marketing phone applications is an advertising medium that can complement other brand marketing policies, promote e-commerce, or simply help link the brand with loyal customers
How can brands reach these broad audiences?
To learn how consumers use apps, 8470 smartphone users who used apps the previous week were surveyed, and we discovered new marketing strategies for phone applications about what drives consumers to install and interact with phone applications.
For example, we found that one in four installed applications is never used. What makes people abandon those applications?
Here we will delve deeper into the brainstorming strategies to develop successful phone applications.
The mainstay of these strategies is to enhance awareness of your application and interact with application users.
Marketers may assume that consumers are going to App Store to find new apps, but it's true that a lot of them do.
In fact, 40% of smartphone users are looking for apps in app stores.
But there's a more common way to find new apps, from game news, to even fitness, music listening, and more. App stores are not the only way to discover apps.
People discover apps across multiple devices while using smartphones, whether they interact with an app, search for another app, watch videos on YouTube, or even browse a website.
Search is a major source of application discovery.
According to our research: one in four users of applications discover applications through search.
For example, a businessman who wants to fly to Dubai suddenly needs to find a place to stay. Go to Google to search for "hotel in Dubai" and find an app that lists local hotels available and rentals. Because he travels a lot, he decides to download the application to help him organize his travels.
The discovery of applications through search engines is prevalent, especially for local applications, as well as for technology (looking to review new tools, for example) and travel (such as wanting to confirm flight details). In these three categories, 26% (local), 59% (technology), 30% (travel) of people are more commonly used to search, to find the applications they seek.
Marketing Strategies for Phone Applications
Take the initiative: make your app discoverable by all means, including search
People do not simply rely on searching to find new applications.
They really download apps because of search ads, which are among the most effective ad formats to download apps.
Of those who downloaded applications based on ads on their smartphones, 50% said they were asked to do so by research ads.
This shift in how consumers find and identify new applications paves the way for marketers to rethink their brand approach to application discovery.
Search ads not only show apps, but they also increase app downloads, to consumers when they search for apps.
For marketers, this means ensuring that your app appears where smartphone users search for apps that are relevant to their interests.
"Statista2" explained that there are over 3 million phone applications currently available for download, this factor is more important than ever in the application market today.
Strategies for marketing phone applications through ad types that affect app downloads
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You can advertise your app by focusing on the consumer experience targeted at increasing downloads, using phone app install campaigns at the top of search results, for example; your brand can reach a broad audience when searching for a similar app for your app.
In addition to search, extend your campaign to include other forms of ads that lead to app install, including video, and so can help people discover your apps anywhere.
HotelsCombined, for example, added search on Google and AdMob when they developed their phone application marketing strategies in 2014.
App downloads - which compares hotel prices across hundreds of locations and applications to destinations around the world - increased by 150% from July to August, and reduced by 20% compared to other networks.
By providing Google search campaigns and promoting the application, HotelsCombined helped people discover its worldwide application.
Interacting with applications and continuing to interact is the solution
One of the best strategies for marketing phone applications is to interact with applications and continue to interact, because application users tend to lose interest quickly
People resort to applications to ease the concerns of their daily lives, and they are more usable if they serve a specific purpose.
Our research revealed that two out of every three applications are constantly using when they simplify their lives. For example, you can use a commercial app, such as Walgreens, to look for deals - selling things and coupons - while shopping at the store.
Applications can be very helpful to help the customer to buy.
In fact, one in two users of applications use it to find information about business or products or even to make a purchase.
On the other hand, applications can also be neglected immediately after the transaction.
83% of respondents said they are likely to drop an application when they are required to complete a purchase. Once the purchase is completed, half of them will delete those applications that have just been downloaded.
What about applications that attracted users in the first place?
How can brands be sure that their applications will be used not only once but repeatedly? The answer is simple: prove the value and usefulness of your application.
Brands can avoid loss in application fog if they provide clear value.
For example, Sephora has relied on phone marketing strategies to enhance the shopping experience in his store by allowing shoppers to view all products for additional information.
The brand also offers the ability to order online purchases.
Sephora sends a clear message that he understands Parallel Profits customers' intent during every moment of purchase.
Sephora has proven that it has developed strategies to market its own phone applications intelligently.
Take the initiative: between the value of your app
Application users need an incentive to interact again with the application they have migrated.
There are ways and strategies to get app users back to your brand.
30% of respondents say they return to using the application again if they are offered a discount on the purchase, and nearly a quarter of the application users return if they received exclusive and distinctive content, especially for categories of travel and commerce.
People surveyed said they would use a travel application (40%) or trade (47%) again if they got a discount or a coupon.